A landing page is usually the face of your website, and it’s aimed to target a specific audience. A landing page should be attractive and full of interactions to engage the user. Let’s see the main rules of developing an awesome landing page.
Minimalism & Clearness
Again, the primary purpose of any landing page is to entice the user. Let us put ourselves in the shoes of our consumers. Which landing page would be more appealing to explore: one with mind-numbing banners and boxes of irrelevant information, or one with a clear tone of voice and light & imaginative design?
Logical Flow
Your landing page visitor will scroll down the page. As a result, your information should be consistent and not mixed up. Conceder providing information in such order:
- Description – Advantages – Call-to-action
Multiple “Reach-us” Methods
To develop an efficient landing page, provide your user with several contact methods such as a phone number, email address, inquiry form, and social media. More methods = more chances that the visitor would reach your company.
The answer to the question “why” is simple – someone finds it inconvenient to make a call, while it is funny and unserious for someone to contact a company via e-mail. The younger audience would prefer to chat through social media (e.g., contacting you via Instagram Direct) rather than calling.
Total Creativeness
Creating a landing page is a competition for creative skills. Catchy headlines, call-to-actions, and engaging buttons with distinct labels are the ideal method to impress the customer. Write an intriguing microcopy or create a vibrant design using all of your wit and ingenuity.