{"id":456,"date":"2022-03-24T12:33:06","date_gmt":"2022-03-24T12:33:06","guid":{"rendered":"https:\/\/forestcloud.io\/?p=456"},"modified":"2022-03-24T15:45:16","modified_gmt":"2022-03-24T15:45:16","slug":"the-key-rules-of-the-perfect-landing-page","status":"publish","type":"post","link":"https:\/\/forestcloud.io\/de\/the-key-rules-of-the-perfect-landing-page\/","title":{"rendered":"Die wichtigsten Regeln f\u00fcr die perfekte Landing Page"},"content":{"rendered":"<p>Eine Landing Page ist in der Regel das Gesicht Ihrer Website und zielt auf eine bestimmte Zielgruppe ab. Eine Landing Page sollte attraktiv und voller Interaktionen sein, um den Nutzer zu fesseln. Sehen wir uns die wichtigsten Regeln f\u00fcr die Entwicklung einer gro\u00dfartigen Landing Page an.<\/p>\n\n\n\n<p><strong>Minimalismus und Klarheit<\/strong><\/p>\n\n\n\n<p>Auch hier besteht der Hauptzweck einer Landing Page darin, den Nutzer zu verf\u00fchren. Versetzen wir uns einmal in die Lage unserer Kunden. Welche Landing Page w\u00e4re attraktiver: eine mit nervt\u00f6tenden Bannern und K\u00e4sten mit irrelevanten Informationen oder eine mit einem klaren Tonfall und einem leichten und fantasievollen Design?<\/p>\n\n\n\n<p><strong>Logischer Fluss<\/strong><\/p>\n\n\n\n<p>Der Besucher Ihrer Landing Page wird auf der Seite nach unten scrollen. Daher sollten Ihre Informationen konsistent und nicht durcheinander sein. Geben Sie die Informationen in dieser Reihenfolge an:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Beschreibung - Vorteile - Aufruf zum Handeln<\/li><\/ul>\n\n\n\n<p><strong>Mehrere \"Reach-us\"-Methoden<\/strong><\/p>\n\n\n\n<p>Um eine effiziente Landing Page zu entwickeln, sollten Sie Ihren Nutzern mehrere Kontaktm\u00f6glichkeiten anbieten, z. B. eine Telefonnummer, eine E-Mail-Adresse, ein Anfrageformular und soziale Medien. Mehr Methoden = mehr Chancen, dass der Besucher Ihr Unternehmen erreicht.<\/p>\n\n\n\n<p>Die Antwort auf die Frage nach dem \"Warum\" ist einfach - jemand findet es unbequem, anzurufen, w\u00e4hrend es f\u00fcr jemanden komisch und unseri\u00f6s ist, ein Unternehmen per E-Mail zu kontaktieren. Das j\u00fcngere Publikum zieht es vor, \u00fcber soziale Medien zu chatten (z. B. Sie \u00fcber Instagram Direct zu kontaktieren), anstatt anzurufen.<\/p>\n\n\n\n<p><strong>Totale Kreativit\u00e4t<\/strong><\/p>\n\n\n\n<p>Die Erstellung einer Landing Page ist ein Wettbewerb f\u00fcr kreative F\u00e4higkeiten. Einpr\u00e4gsame \u00dcberschriften, Call-to-Actions und ansprechende Schaltfl\u00e4chen mit eindeutigen Bezeichnungen sind die ideale Methode, um den Kunden zu beeindrucken. Schreiben Sie einen fesselnden Mikrotext oder entwerfen Sie ein lebendiges Design, bei dem Sie Ihren ganzen Witz und Einfallsreichtum einsetzen.<\/p>","protected":false},"excerpt":{"rendered":"<p>A landing page is usually the face of your website, and it\u2019s aimed to target a specific audience. A landing page should be attractive and full of interactions to engage the user. Let\u2019s see the main rules of developing an awesome landing page. Minimalism &amp; Clearness Again, the primary purpose of any landing page is [&hellip;]<\/p>","protected":false},"author":1,"featured_media":569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The key principles of a landing page | Forest Cloud<\/title>\n<meta name=\"description\" content=\"Learn some significant elements of effective landing page development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/forestcloud.io\/de\/the-key-rules-of-the-perfect-landing-page\/\" 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